ROIvertising was founded with the simple principle of proving the value of advertising to its clients. In today's world it is no longer enough to create an interesting message; a company must assure that this message is valuable.

Steve Hammer, the CEO and founder, graduated from the Kellogg School of Management with honors. He went on to work in local media and experienced first hand how media is purchased and the value it can offer. After launching a number of products targeted at small and growing businesses, he saw the opportunity to help demonstrate the value of the products he was creating. Clients wanted to know how their marketing was performing, but had difficulty measuring the results. From this ROIvertising was born.

Why we called it ROIvertising:

For us, it's not about creating ads. It's about delivering return on investment. By removing the word "ad" from advertising and replacing it with ROI, it is easy for everyone to focus on the real goal. We believe that measurement is the key to growth and we endeavor to assist our clients understand the performance of their marketing.